Writing Samples for Corporate Blog
During my time with Atwill Media, I wrote blog posts and emails to educate our clients about online marketing. Here are a few examples:
Everything You Need to Know About Calls-to-Action
Learn why you should include primary and secondary calls-to-action (CTAs) on your website, and why it is important to have a CTA plan. This blog post also talks about where CTAs should be located on your website and how important an eye-catching design is.
This blog post can be viewed here: http://www.atwillmedia.com/blog/everything-you-need-to-know-about-calls-to-action
Getting More Out Of Your Website Through The Buying Cycle
The buying cycle includes the following five steps: (1) Potential customers becoming aware of the need for a product or service, (2) they conduct research to fulfill that need (3) and to minimize the buying risks (4) followed by the buying decision and (5) a satisfaction phase. Learn how you blog, homepage, service-page, about-page, and contact-page will support your customer considering the five steps of the buying cycle. The post will discuss the purpose of each of the pages as well as information that should be included.
I wrote this blog post as contributing author for Atwill Media and the full post can be viewed here: http://www.atwillmedia.com/blog/getting-more-out-of-your-website-through-the-buying-cycle
Understanding The Buying Cycle, and What It Means For Your Business
The buying cycle is a step-by-step journey your customer will make before they finally buy your product. This blog post discusses the five steps: awareness, research, alleviation of risks, decision, as well as archiving of results.
I wrote this blog post as contributing author for Atwill Media and the full post can be viewed here: http://www.atwillmedia.com/blog/the-buying-cycle