ANNA HERMES
... a Predoctoral Research Fellow in CX
“If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.”
Albert Einstein, Theoretical Physicist
Albert Einstein, Theoretical Physicist
My passion is to ask questions - currently, I am researching at the Johannes Kepler University Linz, Austria, to get to the root of psychological factors influencing human-computer interaction and customer behavior. My over eight years experiences in professional communications in diverse settings, including startups, government, and academic organizations help me to ask the right questions. As part of the Marie Skłodowska-Curie funded EU-Project PERFORM, I want to bring academia and industry together for a future determined by a meaningful customer experience.
Experience // Education
2018-2021 // Johannes Kepler University, Linz, AT
PhD Studies (Digital Business, funded) and Researcher in the PERFORM Training Network
PhD Studies (Digital Business, funded) and Researcher in the PERFORM Training Network
2014-2016 // Arkansas State University, Jonesboro, AR, USA
M.Sc. Mass Communication in Journalism, honors
Thesis: Perceived Interactivity and Uses and Gratifications of Online Interactive Advertising
M.Sc. Mass Communication in Journalism, honors
Thesis: Perceived Interactivity and Uses and Gratifications of Online Interactive Advertising
2011-2014 // University of Applied Sciences, Düsseldorf, GER
B.A. Communications and Multimedia Management, honors
B.A. Communications and Multimedia Management, honors
Experience // Certificates
2019 // Universitat Autònoma de Barcelona (via coursera)
Emotions: a Philosophical Introduction
Emotions: a Philosophical Introduction
2019 // Yale University (via Coursera)
Introduction to Psychology
Introduction to Psychology
2018 // Rochester Institute of Technology (via edX.org)
Design Thinking Fundamentals , Design Thinking: Empathizing to Understand the Problem, Design Thinking: Ideation, Iteration and Communication
Design Thinking Fundamentals , Design Thinking: Empathizing to Understand the Problem, Design Thinking: Ideation, Iteration and Communication
2018 // University of California, Berkeley (via edX.org)
The Science of Happiness
The Science of Happiness
Experience // Careers
02/2019-now // Johannes Kepler University, Linz, AT
Predoctoral Research Fellow in the Business Informatics Department
Predoctoral Research Fellow in the Business Informatics Department
08/2016-11/2018 // SmarAct Inc. Berkeley, CA, USA
ERP and Technical Marketing
ERP and Technical Marketing
01/2016-05/2016 // FlowerShopNetwork, Paragould, AR, USA
Marketing Intern
Marketing Intern
09/2014-12/2015, Arkansas State University, AR, USA
Graduate Assistant
Graduate Assistant
01/2009-03/2015 State Enterprise for Forestry and Timber North Rhine-Westphalia, Arnsberg, GER
Communications and Public Relations
Communications and Public Relations
What drives me // Passion & Research
- Work for meaning, not for money
- Emotions at the core of inter-personal and B2C relations
- Who are "the users"? Understanding how individual experiences differ
- Getting into customer's minds to get unbiased and unfiltered answers
- data, data, data
